I once heard someone say that they thought that the logo was “the brand.” I think this is a fairly common misconception. We recognize and notice logos a lot more than anything else when it comes to branding, but a logo is the cornerstone of a brand and not the entirety of it. Take Coca…
If you’ve never worked with a web designer before, you might be unclear on the process and have questions about what to expect. Are there industry standard norms? What’s the difference between working with an agency versus a freelancer (or team of freelancers)? What should you expect to be included as deliverables? These are all…
What Can a Vector Logo Be Used For?If you are a small business, why would you want to have a vector logo? What can it be used for where a raster based logo would not achieve the same results? Because a logo can change size infinitely if it is in vector format, it is ideal…
Preparing Logos in Vector Graphics Programs and Maximizing CompatibilityA logo is ideally created in its final form in a vector graphics program such as Adobe Illustrator or Corel Draw. This ensures that it is being created in software that is primarily intended for the creation and editing of vector based content. My expertise is with…
What About Text?You may be thinking that when you print off text, it always looks clear. This is true, but text is actually stored in a vector format. Because it is a vector format, it is resolution independent. Its quality is always clear and crisp because the output device will automatically define the correct resolution.…
I’ve come across the issue a few times where a company did not have a vector logo, but it would have been very helpful if they did. In any case where it was aclient of mine who did not seem to have a vector version of their logo on file, I vectorized the logo to…
I heard about this a while ago, and I thought it would be fitting to discuss the corporate identity of a city in Canada, even though it’s not in my province. The city of Regina (in the province of Saskatchewan) has a new logo and branding package. The new logo and branding were developed by…